Online search patterns and new survey results are pointing to a gap between interest in cyclones and practical preparedness among Australian households and businesses, according to insurers and risk experts. Google Australia’s Year in Search 2025 report shows “Cyclone Alfred” was the most-searched term nationwide, while “how to prepare for a cyclone” was the second most-asked “how-to” query.
FM operations chief engineer Michael Hunneyball, who advises on cyclone resilience for critical infrastructure across the Asia-Pacific region, said the results provide a useful snapshot of current risk concerns. “Google’s ‘Year in Search’ represents a real-time barometer of the risks Australians are thinking about and acting on. The data reflects yet another significant year for natural hazards, showing preparedness and risk management are top-of-mind for Australian people and businesses,” Hunneyball said.
Hunneyball said search interest, while notable, does not always translate into systematic preparation. “Public awareness is pivotal for protecting homes, businesses, and critical infrastructure during natural disasters. Preparedness searches often spike after major events, but the challenge is building that knowledge before the hazards strike, so you’re able to respond quickly and with certainty,” he said.
He added: “In a year defined by climate extremes, global instability, and rapid technological change, Australians’ search habits show that resilience thinking is moving into the mainstream, and that’s something every industry can build on. As the number and severity of natural disasters like cyclones rise, there has never been a more important time for businesses to revisit their cyclone response plans and ensure they remain educated and prepared.”
For insurers, reinsurers, and brokers, the search data indicates continuing need for risk education and planning support, particularly for clients with assets in cyclone-exposed regions.
Consumer research from AAMI and Youi suggests that, despite recent events and increased search activity, many Australians remain uncertain about basic storm and disaster preparation. AAMI’s latest survey, conducted by Pure Profile in October 2025 with more than 2,000 adults nationwide, found low recognition of the official storm season start date. Only 9% of respondents correctly identified Sept. 1 as the beginning of storm season. Around two-thirds could not name the date, and about one-quarter believed there is no official start.
The survey also examined frequency of routine preparation. According to AAMI, 78% of respondents did not realise that storm-proofing tasks should be carried out four times a year. Awareness varied by state: Queensland respondents were most likely to identify the correct frequency (26%), followed by those in Western Australia (23%), Victoria (21%), and New South Wales (20%).
Separate research by Youi, based on responses from more than 2,000 Australians, reported a gap between direct experience of extreme weather and preparedness levels. While 81% of participants said they had encountered extreme weather, fewer than 40% felt adequately prepared to respond. Only 17% had developed and practised a comprehensive emergency plan, and 41% were unsure what steps to take during a disaster. The same survey found that while many respondents had taken at least one preventive measure, such as clearing gutters (55%) or checking roofs (41%), almost one in five had not undertaken any preparedness activity in the previous year.
Hunneyball outlined several measures FM recommends for organisations looking to move from awareness to concrete preparation. A core step is establishing and maintaining a written cyclone emergency response plan. This should define evacuation procedures, internal and external communication protocols, and clear roles before, during, and after an event. FM also advises businesses to check tie-down points, review the structural integrity of critical infrastructure, assess supply chain dependencies, and maintain stockpiles of essential materials.
The physical condition of sites is another consideration. FM recommends the use of cyclone-resistant building materials, including enhanced roofing systems and associated equipment, to help reduce potential damage from high winds and heavy rain. Regular risk assessments are also part of the approach. These reviews can identify weaknesses in buildings, operations, and business continuity arrangements, and can feed into updates to emergency procedures and staff training so that response actions are understood ahead of time.
The insurer notes that engagement with local communities, suppliers, and emergency services can support coordination when a cyclone occurs. Building relationships with key partners and first responders before an event may assist with access to information and resources during disruption. Speaking with local emergency services about recommended actions “if disaster strikes” is presented as one element within a broader resilience strategy. For brokers and risk managers, these recommendations provide a reference point for discussions with corporate clients about mitigation measures, policy coverage, and potential loss-prevention services.
