As of July 01, the Nerang-based brokerage formerly known as Coastsure Insurance Brokers has officially adopted the name Ausure Insurance Brokers Gold Coast.
The change comes after Ausure completed its acquisition of Coastsure in late 2024, consolidating its presence in the region under one unified brand.
The integration includes the prior Ausure Gold Coast office, bringing together both businesses under a single operational structure.
Coastsure had operated as an authorised representative of Ausure for more than 10 years before the full acquisition.
David Beard, founder of Coastsure and now Ausure’s area manager, described the merger as part of a longer-term alignment.
“This natural alignment made joining the Ausure group an obvious choice in our continued evolution as a professional and proactive insurance broking service for our growing client portfolio. This initiative, to finally merge the business fully into the national Ausure Broking group, was again the next logical progression,” he said.
Ausure has confirmed that existing clients will continue to be serviced by the same team, with current policies, contacts, and agreements remaining in place.
The rebranding, according to the firm, is focused on aligning with Ausure’s national branding approach rather than altering operational delivery.
Rolf Van Dulst, general manager of broking at Ausure, said the move offers additional support to local clients.
“The great thing about Coastsure being part of the Ausure business is that our clients get the best of both worlds with the same personal professional service they have come to expect from the team at Nerang whilst having access to the national strength and resources of the Ausure group,” he said.
The rebrand aims to provide broader access to specialist insurance products, updated technology platforms, and increased internal support, reflecting Ausure’s larger strategic goals.
Ausure CEO Scott McCarthy said the merger extends management capabilities and opens up career pathways for staff across both entities.
“The merger will add more management skills to our broking team,” he said during the acquisition in 2024. “This is especially relevant for young and emerging talent who will be able to start in the digital advice team and receive the support, mentoring, and education to transition all the way through to becoming what is considered a senior broker.”
The company also intends to invest in digital innovation as part of the integration.
McCarthy and Beard both highlighted plans to develop new tools to improve operational efficiency and client servicing.
“Coastsure merging with Ausure will bolster our broking business with additional size, scale, and management experience,” McCarthy said.
Beard added: “Coastsure decided to become an AR of Ausure over a decade ago after we recognised the numerous synergies, particularly in respect to our cultural and professional values.”
With this rebrand, Ausure Insurance Brokers Gold Coast becomes part of a growing network that includes locations in Brisbane, Applecross, and Mandurah, supporting the group’s ongoing national expansion strategy.
