FWD Hong Kong has introduced the Imperial Fortune Insurance Plan, an indexed universal life (IUL) insurance product developed in collaboration with UBS Global Markets.
The new offering is available to eligible professional investors and is positioned to support the financial planning and protection needs of high-net-worth (HNW) clients in the region.
Recent findings from the UBS Global Wealth Report 2025 placed Hong Kong at the top in Asia and third globally in terms of wealth per adult, following Switzerland and the US.
This status underscores the territory’s significance in global wealth management and the increasing demand for sophisticated insurance solutions among HNW individuals.
The Imperial Fortune Insurance Plan extends FWD’s portfolio, which already includes participating life and traditional universal life products.
The insurer’s strategy is to offer a broader array of solutions for wealth accumulation, legacy planning, and life protection, catering to the needs of HNW customers seeking diversification.
The launch of Imperial Fortune follows the Insurance Authority’s (IA) introduction of a regulatory framework for indexed universal life products earlier this year.
Ken Lau, managing director for Greater China and Hong Kong chief executive officer at FWD, said the company supports regulatory efforts to expand the IUL market.
“FWD fully supports the Insurance Authority’s initiative to promote the development of IUL products. Our launch of this plan, coming shortly after the relevant regulatory framework was announced in March, is a testament to our leadership in product innovation and our deep understanding of the needs of HNW individuals,” he said.
Lau noted that FWD Hong Kong’s new business annual premium equivalent rose by 50% in 2024, surpassing the industry’s average growth.
He indicated that the new plan is part of FWD’s approach to increase its presence in the HNW segment and to respond to changing customer requirements.
“The launch of Imperial Fortune underscores our strategy to further deepen our presence in this market to meet customer needs with diversified product solutions,” Lau said.
Kelvin Yu, chief product officer for FWD Hong Kong & Macau, explained that the product features an indexed account with a guaranteed crediting rate, enabling policyholders to participate in market growth while maintaining stable returns.
“With its high flexibility and multiple guarantees, Imperial Fortune empowers customers to plan for the future with confidence. We remain committed to developing innovative, customer-led products that will continue to drive the industry forward in Hong Kong,” he said.
Imperial Fortune includes several features designed for HNW clients:
In June 2025, FWD Group Holdings Limited released details of its planned initial public offering on the Main Board of the Hong Kong Stock Exchange.
The company expects to issue 91.34 million shares at a proposed price of HK$38 per share.
If the over-allotment option is exercised, the total proceeds could reach HK$3.99 billion (US$512 million); otherwise, the offering is projected to raise HK$3.47 billion (US$445 million).
FWD Group reported a 55% increase in new business contractual service margin (CSM) for the first quarter of 2025, reaching US$465 million.
New business annual premium equivalent (APE) sales climbed to US$679 million, marking a 46% rise from the previous year.
The company stated that the growth in new business CSM will contribute to future earnings under the IFRS 17 accounting standard.
