Bowtie Life Insurance Company Limited plans to relocate its Hong Kong headquarters to a newly branded building in Wan Chai as it expands its digital health insurance business in Asia. From Feb. 1, 2026, the property at 68 Johnston Road will be renamed “Bowtie Life Insurance Tower” under a five-year lease covering seven floors. The premises include a street-level café, a customer service centre on the second floor, and five office floors that are already in use.
Fred Ngan, co-founder of Bowtie, commented: “Having a building named after our brand is not only encouraging news for the team, but also a strategic branding milestone. By combining branding assets such as building naming rights, prominent exterior signage, YouTube production areas, and a branded coffee shop, we are bringing our digital presence into the physical world. We believe this holistic approach to brand storytelling and visibility builds trust far more effectively than conventional advertising.”
Bowtie, authorised as Hong Kong’s first virtual insurer under the Hong Kong Insurance Authority’s (IA) fast-track pilot scheme, said the move supports its long-term presence in the city while it develops its regional health protection strategy.
Although Bowtie’s core model is fully digital and direct to consumer, the new site introduces in-person facilities to operate alongside its online distribution. The second-floor service centre is intended to provide face-to-face consultations and support for customers who prefer in-person interactions or are less comfortable with digital channels. The branded café, “Bow Coffee,” expected to open in February 2026, will serve as a public venue for policyholders and the Wan Chai community. Bowtie positions the space as reinforcing its brand message, “We’re Here To Help, Not To Sell.” Customers seeking in-person assistance can book visits via Bowtie’s hotline. The headquarters will also function as a base for content production, including YouTube recording areas, which Bowtie views as part of its broader communication and customer education activities across digital and physical channels.
Inside the new office, Bowtie has structured the workspace to reflect its hybrid working policies. Beyond areas assigned to core operational teams, the office uses shared seating and flexible zones intended to support cross-functional projects and team-based work. Michael Chan, CEO and co-founder of Bowtie, commented: “We position the workplace as a studio for collaboration rather than a place for routine administration. Our new headquarters is designed for teams to come together, innovate, and solve complex challenges. This result-driven culture is key to staying competitive and attracting top talent who are inspired by our mission to ‘Make Insurance Good Again.’”
Alongside its workplace and distribution plans, Bowtie’s recent capital raising has shaped its next phase of development. In its Series C funding round, Bowtie secured up to US$70 million led by Sun Life Hong Kong Limited. Bowtie describes the transaction as the largest funding round for a digital health insurer in Asia using a direct-to-consumer model. Following the investment, Bowtie remains an associated company of Sun Life with its own brand, leadership, and employee base. Sun Life has described the partnership as part of its wider strategy to work with digital insurers to extend access to health and medical protection.
Chan commented: “Bowtie is simultaneously achieving larger scale and faster growth which validates our unique business model and reflects the public’s strong trust in our commitment to treating customers fairly. Sun Life’s continued partnership reinforces Bowtie’s position as a mission-driven insurer, leveraging technology to better serve customers through simple and transparent products in a friendly digital setting. Going forward, Bowtie will continue to benefit from Sun Life’s strong capital base and shared purpose of helping clients achieve lifetime financial security and live healthier lives. We are grateful for Sun Life’s continued trust and support.”
Clement Lam, CEO of Sun Life Hong Kong Limited, said the collaboration builds on an existing relationship. “Sun Life has been a long-term, committed partner to Bowtie for almost seven years. We’re very pleased to strengthen this partnership to support the next phase of growth. At Sun Life, we believe in creating possibilities through innovation and creativity. Through our collaboration with Bowtie, we are combining cutting edge technology with deep insurance expertise, to set standards in delivering meaningful and innovative transformation within the Hong Kong health insurance industry,” Lam said.
Taken together, the headquarters move and the Sun Life-backed funding round sit against a backdrop of rising revenue and productivity metrics that Bowtie says will shape its next phase of development. Bowtie reports more than US$80 million in annual recurring revenue (ARR), with over 100% year-on-year growth, and is targeting ARR above US$100 million by 2025. Since launch, it says it has provided over US$16 billion in total protection for households in Hong Kong.
Bowtie also highlights operating metrics such as more than US$100 million in protection amount per employee and about US$500,000 in ARR per employee, pointing to stable unit economics supported by its pricing, marketing approach, and policy retention levels. “These results demonstrate the ability of our digital model to deliver exceptional efficiency and impact to customers, especially as we scale. We’re doubling down on our core strengths, focusing on agentic artificial intelligence, health innovation, and talent development. Our investments in these areas will further enhance the customer experience and keep us ahead of the curve,” Ngan said.
