A growing number of Filipinos are placing greater value on quality of life rather than simply living longer, according to the Manulife Asia Care Survey 2025.
The report, titled Embracing Longevity: Enjoying a Better Life, surveyed 1,000 Filipinos in January and February 2025 and revealed that only 13% ranked longer lifespan as their top aspiration in old age. In contrast, 26% prioritized financial independence and 17% favored staying mentally, physically, and socially active.
Among respondents, the average desired lifespan is 69 years, which is below the projected national average of 73.2 years by 2050. According to the study, this suggests a shift in preference toward purpose-driven living rather than longevity.
“Filipinos are redefining what it means to live a good life,” said Rahul Hora, president and chief executive officer, Manulife Philippines. “They are no longer focused solely on longevity. Instead, they want to live better – with freedom, dignity, and the ability to enjoy life on their own terms.”
The report also highlighted increased health concerns, particularly among younger respondents aged 25 to 34. About 44% reported experiencing health issues that disrupt daily life. Despite this, preventive health action remains limited. The average respondent followed only five out of 17 recommended preventive health practices. Indicators linked to longevity, such as muscle mass and oxygen uptake, were monitored by just 16% of respondents.
“There is a clear gap between awareness and action,” Hora said. “Filipinos understand the importance of health, but many are not taking the necessary steps to protect it.”
Financial readiness remains another key concern. The average retirement savings among Filipino respondents is PH₱630,000 – only 16% of the PH₱3.85 million estimated to be needed for comfortable retirement. Meanwhile, 80% of respondents acknowledged that financial stability affects physical health, and 76% said it impacts mental well-being.
“Filipinos recognize that wealth and health are deeply connected,” said Aira Gaspar, president and chief executive officer, Manulife Investments Philippines. “However, their current savings and investment behaviors do not necessarily reflect this awareness.”
The report also noted that 66% still favor cash or deposits, while 51% aim to invest in property. However, 54% expressed the need for steady income streams in retirement – a concern amid rising inflation and healthcare costs.
As the population ages, the findings underscore the importance of integrating both health and financial planning to meet evolving definitions of longevity among Filipinos.
What steps can Filipinos take to ensure a financially secure future? Share your insights in the comments below.
